People

Halal

Menu
Paloma Faith

YOUSEF

director

Award-winning director Yousef, is known for creating mind-bending music videos and commercials described as “wonderfully weird. His talent for merging comedy and magical realism – with a sprinkle of the absurd – has garnered industry and national attention over the last two years.

The multi-talented 26-year-old lives in Manchester (UK) and specialises in VFX-focused magical realism that is undeniably fantastical, but not over the top or slapstick. Basically, it’s real life with surreal elements. He’s also genuinely funny, and has a way of getting his message across without his films being predictable or overly product-based.

His uniquely odd campaign for BBC iPlayer was widely acclaimed and his hallucinatory music video for Piero Pirupa’s Braindead won a Wood Pencil for Music Video: Concept at the 2021 D&AD Awards, as well as being included on shortlists for the 2020 Young Director’s Award and the UKMVA’s. Most recently, Yousef’s spot for Old Spice’s Curls Are Cool was named a 2022 Webby Winner in Video, in the Experimental & Weird category.

Outside of the world of film, Yousef is also a designer and art director, crafting visuals for major-label albums and single campaigns for the likes of Michael Kiwanuka, Wretch 32, Dizzee Rascal, Devlin, Yizzy, Gregory Porter, and Sway.

ENQUIRIES

Gijs Determeijer

PRESS ENQUIRIES

Anouk Arends

Follow YOUSEF

Portfolio

Old Spice

Old Spice

Yousef directs a commercial that shines with Old Spice wackiness in all their curly glory.

commercial

Piero Pirupa

Piero Pirupa

The following is a Public Service Announcement

fiction

BBC iPlayer

BBC iPlayer

Like Nowhere Else

commercial

Paloma Faith

Paloma Faith

Yousef and Paloma Faith join forces in this modern twist on the Frankenstein story, in the video for Monster.

fiction