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Karim Huu Do

director

 

Karim Huu Do is a filmmaker who combines a powerful emotional dimension with undeniably strong imagery, bringing to his work a trademark of visual dreamscapes and unsettling hyperreality. Raised in Switzerland by a Moroccan mother and a Vietnamese father, Karim’s mix of backgrounds and cultures helped shape his mindset and inspired his boundary-pushing approach to directing.

With his cinematic and provocative style, he has built striking campaigns for brands like Converse, H&M, and The Olympic Games, as well as his Superstar campaign for Adidas, featuring Pharrell Williams and David Beckham. Most recently, Karim shot a visually enthralling film for Rimowa, starring world-famous tennis player Roger Federer and a sensorial and elegant Hugo Boss campaign with Chris Hemsworth.

His work in music videos, fashion films, and commercials has been recognized with various prizes including Clio, D&AD, Cannes Lions, Epica, and a UKMVA award. Listed as one of the top new creatives in the world by Dazed Magazine and New Director of the Year by Shots, Karim’s films are as trailblazing and memorable as they come.

As expected, Karim is currently developing his first feature, a period piece in Japan’s 17th century as well as a TV show with NBC universal. In 2021, he wrote and directed his first short film – a tragic love story set during the decolonization of Congo.

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Portfolio

Rimowa

Rimowa

Leveraging the brand’s strongest equity, its community, Karim directed the chapter portraying Tennis legend Roger Federer

commercial

Converse

Converse

Connecting the brand's street style icon with a new generation of creators for its 100-years anniversary

commercial

IKEA

IKEA

In challenging times, there is always someone to help. Karim pays a tribute to all those who bring people together. We all deserve a true home

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PRSNT

PRSNT

Karim's take on what impact new technologies will have on human evolution

creative direction, fiction

Sprite

Sprite

Uplifting spot following young people who have been the target of bullies. Their response to the negative comments? Love

commercial