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From Form

director

From Form is a film and design studio made up of Jurjen Versteeg and Ashley Govers. The duo skilfully combines digital techniques with craftsmanship, and embraces an intermingling of trades such as filmmaking, photography, graphics and set design to create a complete production – from concept to execution – no matter the discipline. Passionate about working across print, spatial and film the common thread that runs through Form Form’s creative approach is their interest in building engaging worlds with a meticulous attention to detail.

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Portfolio

HEMA

HEMA

No scripts, no hidden agenda. Uncensored stories from HEMA for and by its fans

WOMEN Inc.

WOMEN Inc.

For Equal Pay Day, From Form directs a campaign illustrating the pay gap of 15% between men and women in the Netherlands

25hours Hotels

25hours Hotels

Sharing the dynamic and diverse energy of 25hours Hotels, From Form crafted an equally eclectic short film mixing different styles, tempos and atmospheres

Cineville

Cineville

Cineville & From Form are a match made in heaven. With a shared love for film and its craft, it was only a matter of time before the two would join forces

Dr. Oetker

Dr. Oetker

Nothing screams "yes, it's pizza" like a high-tempo, colourful From Form mash-up

Every Vote Counts

Every Vote Counts

In this series of three TV commercials, we demonstrate the value of your vote during the upcoming Dutch general elections.

Into The Great Wide Open

Into The Great Wide Open

From Form were appointed the festival's official Designers in Residence, making them responsible for all visual communication and brand identity.

commercial, creative direction

ABN AMRO

ABN AMRO

ABN AMRO launches 'spaarverslimmers', an interactive digital film, to help visualise smart savings alternatives

Eneco

Eneco

For Eneco From Form created these super fun and quick shorts to explain their product of Hollandse Wind®.

WDKA

WDKA

The creative process of a design student; from excitedly starting a project to postponing it a few days later, to working late and getting stuck.

commercial, creative direction

Reasons to be Creative

Reasons to be Creative

Inspired by the fairground that took place at the Brighton Pier back in the days, FF built and designed a fun fair for the opening titles of the festival.

commercial, creative direction

ABB Inside+

ABB Inside+

A playful film to explain ABB's philosophy and their new way of internal communication.

OFFF Main Titles 2013

OFFF Main Titles 2013

For the OFFF festival held in Barcelona, From Form created these exquisite main titles. It got them nominated for a Young Directors Award in Cannes 2014!

commercial, creative direction

A History of the Title Sequence

A History of the Title Sequence

Designed as a possible title sequence for a fictitious documentary, this film shows a history of the title sequence in a nutshell.

commercial, creative direction

It's in the Sky Title Sequence

It's in the Sky Title Sequence

From Form designed the title sequence for Sarah Domogala's poetic film essay on fashion and its relation to women and especially herself.

commercial, creative direction