Growing up in the Swedish forest, Fredrik had the advantage of playing and daydreaming all day long. Still a dreamer, the photographer is driven by a curious, playful and people-driven approach to his work. The energy he captures through his lens is constant, and reflects a sincere ability to read people and situations, to then imprison that characteristic atmosphere and vibe in a photo. To this day, he has photographed Marina Abramovitz, Roger Federer and Ronaldo, to mention some. His work has been featured on platforms such as Sleek Magazine, i-D, Crash and Bon. We had the pleasure to kick off our partnership with Fredrik with his first exhibition, ‘FUN IS FUN’ – a four year documentation of festival culture.