Halal

awesomenessness is a visionary creative studio who seamlessly blends traditional techniques with cutting-edge tech and AI, pushing the boundaries of art, storytelling and entertainment. With extensive experience in analogue filmmaking, they embrace new technology to create groundbreaking projects that challenge conventions and captivate audiences.

At the helm of awesomenessness is Kalle Hellzén, a Swedish-born film director who has left an indelible mark on the creative landscape. With a career that spans leadership roles at renowned agencies such as ACNE’s U.S. headquarters, Goodby, Silverstein & Partners, R/GA, and 180 Amsterdam, Kalle brings a wealth of expertise and a profound understanding of the industry. Renowned for his visually distinct, offbeat, and character-driven comedy work, Kalle has collaborated with global giants such as Nike, Skittles, Burger King, Toyota, and Die Antwoord. He fearlessly explores the spectrum of humor, toeing the line between edgy and enchanting, resulting in a perfectly calibrated blend of entertainment that captures hearts and minds.

awesomenessness’ journey through the analogue world of storytelling and their fearless exploration of Ai as a creative tool makes them true pioneers and masters of the magical intersection between technology and creativity.

Check out some of their ‘analogue work’ and ai ’test cases’ below.