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Anna Maria van ‘t Hek

director

Anna Maria’s approach to the craft is heavily influenced by her background in documentary filmmaking. Her style is characterised by a sincere passion for people and an ability to get under their skin. At the core of her work is a burning desire to connect with her characters – ranging from kickboxing champion Badr Hari, to Jaden Smith for G-Star – to create documentary and commercial work that is honest and approachable.

In addition to directing campaigns for the likes of Volkswagen and Nike, Anna Maria continues to make documentaries. In 2019 Videoland released the documentary series ‘Badr’, giving the audience a peek into the world-famous kickboxing-champion’s life as he prepares for the match of the decade. 2021 saw the cinema release of ‘Yab Yum’, a documentary about the rise and fall of one of the world’s most iconic brothels. The film received massive attention from the Dutch press and made several cover stories.

Portfolio

Cineville

Cineville

This campaign for Cineville is all about films for people who love films, featuring people who love films, made by people who love films.

commercial

Volkswagen Women's World Cup

Volkswagen Women's World Cup

Anna captures the energy of our current times - that contagious, uplifting wave of powerful, strong women - for VW & DFB's Women's World Cup spot

commercial

Badr

Badr

Anna gets closer to 'The Golden Boy' than anyone ever has before, giving us a peek into the champion's life as he prepares for the fight of the century

documentary

G-Star

G-Star

G-Star RAW announces a collaboration with Jaden Smith for a sustainable denim collection with no water wasted to be released for FW18.

commercial

Nike

Nike

Directed by Anna van t' Hek, and as part of Nike's campaign surrounding the Women's EURO 2017, we made a film for all girls and women who love football.

commercial

SIRE 50-YEARS

SIRE 50-YEARS

For SIRE's 50-years jubilee, we set out on a journey with Anna van 't Hek, Caroline Koning & Lotte van Raalte to bring to life 'Listen to the Future'

commercial, photography

ŠKODA

ŠKODA

Anna captures the intimate moments and brings to life the joys of the 'Saturday families' for ŠKODA

commercial