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Zalando
BE EXTRANORMAL
For their AW 2019 Menswear collection, Zalando wanted to challenge the notion of what is considered normal and gave a new spin to the famous Dutch phrase by introducing “Be Extranormaal”.
In a push for more distinctiveness, the campaign “Be Extranormaal”, directed and photographed by Noël Loozen, encourages men throughout The Netherlands to redefine their own style, to challenge the status quo and to be free.