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Wakker Dier

Stop merciless milk production

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Howdy

Year after year, the Dutch dairy cow must produce more milk. All to reduce the price of milk on the supermarket shelf. The cow pays a high price for this; it is wrecked by a heartless policy of large dairy companies and supermarkets. This must stop, the dairy cow deserves so much better. With a widely launched campaign, Wakker Dier takes the next step in its fight against merciless milk production. This commercial, directed by Another Duo, is the spearhead of that effort.