Skip Ad Online Campaign
Just like most online commercials, you can skip the new Tuborg ad after 5 seconds. But why click skip ad if you can choose an option that’s even more fun, like touch ad, love ad or explore ad?
Tuborg added 8 new buttons to their YouTube pre-roll ad. And every one of those buttons directs you to a fun and surprising video. You decide which one you click. It’s literally ‘your choice of fun’.
Your Choice of Fun is exactly the headline of the latest Tuborg Colored Caps campaign. For this campaign all Tuborg bottles have been fitted with caps in different colors, carrying different words, like Rock, Feel, Party, Love, Create and Explore. It’s exactly these colors and words that are represented by the buttons.
The pre-roll ad will be seen in the main Tuborg markets. The online ad is the first piece of content created by Happiness Brussels, the new global lead agency of Tuborg.
Here you’ll find the complete overview: http://www.tuborgskipad.com/