Samsung’s latest ad is a captivating and unusual love story, directed by Dorian & Daniel. The ad follows the heartwarming tale of a little spider named Sam who falls in love with the new Galaxy S22 Ultra phone’s camera. Through elaborate 3D technology and expert post-production, they successfully brought Sam to life, captivating audiences worldwide. The short film has won numerous awards, including a coveted spot on The Drum’s World Creative Rankings. Sam, Samsung’s eight-legged heroine, has won the hearts of many with her captivating story of love.