Our Second Home
Each year, Rabobank shares some of its profits with thousands of different clubs in The Netherlands. ‘Our Second Home’ portrays stories taking place at different clubs, and marks the start of the new branding for the bank, re-introducing the theme of ‘coöperatieve Rabobank’.
“For many people the clubhouse feels almost like a second home, it’s a place where you are surrounded by friends and people you know well. Especially, in these times, the importance of something that binds us together for the greater good is indispensable. The aim was to find those stories and tell them in an inspiring, cinematic way. Sometimes it’s nice going to a place where everybody knows your name” – Johan Kramer. More in Adformatie.