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Pinacoteca
Radical Woman
Experimental female artists, and their 25-year fight for recognition in Latin America, forms the basis of this dramatic and thrilling film promoting a new exhibition at Sao Paolo’s Pinacoteca gallery.
Focusing on the period from 1960-1985, Radical Women showcases women who used their art to break established paradigms of society and the art world. The campaign, created by F/Nazca Saatchi & Saatchi, and directed by Vellas via Saigon Films, is set in a nightmarish world of informers and oppressive male ciphers, and recreates some of the major works in the exhibition to hammer home the trailblazing impact of these artists. Watch the full film below.