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Old Spice
Curls Are Cool
Celebrating curly hair in all its glory, the new campaign for Old Spice launches with an impromptu dance party set in a classic bodega involving all the customers. Kicking off with Founding Father Alexander Hamilton on the ten-dollar bill, the ad is an enjoyable burst of energy. With animated hair that dances as much as the people, it celebrates the joys of curly hair and promotes a range of new products to take care of it.
