National Corona-Prevention Campaign

Only Together


Creative Agency

Roorda & BKB


Directed by Sam de Jong and hundreds of individuals in their own homes to provide clarity surrounding the most recent guidelines and regulations regarding Covid-19 (Corona) in the Netherlands, and encourage a sense of togetherness. The execution echoes the spirit of togetherness at the core of the campaign, relying purely on user-generated content.

24-hours from concept, research and casting to receiving more than 600 contributions from homes all over the country.

A particularly heartfelt thank you to all who are staying home, who contributed and of course the whole team who worked day and night for 48-hours to pull this together.

More information on Adformatie.