Michelob Ultra Pure Gold
The Pure Experience - Superbowl 2019
Actress Zoe Kravitz stars in Emma’s first ever Super Bowl spot, using ASMR to make Michelob Ultra stand out with a whispered message about its organic brew, Pure Gold. The 45-second ad, that has earned over 14 million views, makes use of the sensory phenomenon known as autonomous sensory meridian response, commonly called ASMR, in which people experience a calming or tingling sensation in response to certain sounds like whispering and finger tapping.
Emma shares her thoughts on the ad with Muse by Clio.