Halal

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Lynk & Co

Campaign

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Art Director

Matthijs Groos

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For its European launch, mobility brand Lynk & Co partners with HALAL for a creative partnership. Kicking off with a teaser campaign shot by Lotte, the work is seeded in various European markets.

The brand, founded in 2016 looking to disrupt the automotive industry, provides a different solution for a new generation looking for flexibility and purpose when it comes to car ownership. HALAL attains the European creative account after a competitive pitch and joins the European venture with a focus on creating purposeful activations and brand narratives that connects with Lynk & Co’s target groups and contributes the brand’s commitment to communities.