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Lynk & Co
96%
Credits
Lynk & Co
Alain Visser (CEO), Robin van der Kaa (VP Marketing), Joel Winckler (Brand director)
MoreLynk & Co’s arrival in Europe is marked by a creative partnership with yours truly, focusing on creating purposeful campaigns and brand narratives that contribute to the brand’s commitment to communities.
Following a teaser campaign that was seeded in various European markets throughout the year, is the release of ‘96%’ – a campaign film directed by Caroline Koning and OOH by photographer Olya Oleinic. The work is the first of its kind from us, having entered our venture with Lynk & Co as both creative agency and production partner.
With no previous brand work in the market, the launch campaign builds on Lynk & Co’s ethos. The film presents the motivations at the very core of the brand’s existence, highlighting how the traditional automotive industry is part of the problem. On average, cars stand still 96% of the time. So, when the world coincidentally was forced to stand still, it became a powerful starting point for the film and its introduction of Lynk & Co as a mobility brand in Europe.
Photography by Olya Oleinic
