Lacoste x Zalando

To Be Honest


Director & Copy Writer

Fiona Jane Burgess


Our mid-twenties are a pivotal moment in our lives when we are at our most open-minded. It’s a time when experimentation takes center stage.

We test, we try, we reinvent, take on, take off, and reapply — our clothes, our tastes, our relationships, and our senses of self.

That’s what this campaign aims to capture and celebrate: the freedom to choose, to question, to change, and to grow.

Because that is, after all, what Lacoste continues to do, time and time again – showing us that with elegance, liberated movement, and connection – evolution is always possible.