ID&T Celebrate Life
The story of ID&T’s transformation to sustainable entrepreneurship
Delight Agency wanted to make a brand movie for ID&T. But with their enthusiasm, the project gradually grew completely out of hand – leading to the making of a short documentary in which they tried to capture more than twenty years of ID&T and how it’s left its mark on the electronic dance music industry.
The documentary shows ID&T’s development from its very beginning, tells the story of ID&T’s transformation to sustainable entrepreneurship and presents its founders’ true intentions; to celebrate Life and enable as many people as possible to experience the atmosphere of love, friendship, openness and unity at every single festival.
The documentary was directed by Thijs Schreuder – Rinnooy Kan just before he joined Halal and was produced by our friends at Hazazah.