It's time for a joyful show!

Experience the enchantment of Hermès’ holiday campaign, where the mythical Pegasus guides us through a winter wonderland brimming with the brand’s luxurious fashion. Amidst a landscape increasingly dominated by AI, the campaign stands out as a testament to human artistry. Alice, the visionary behind this project, takes pride in the authenticity of her work – every effect achieved in-camera, eschewing any reliance on CGI. As Pegasus rears up, striking the ground with his leather hoof and snorting in anticipation, the magic unfolds, beckoning us into a realm where tradition meets luxury.