Gucci x Highsnobiety

In the Garden with Gerald the "Veg King"


Art direction

Josh Wilson


Gerald Stratford loves gardening. The retired fisherman spends most of his waking hours planting, pruning and weeding his garden, or at one of his two allotments nearby. At least, he did until last year, when he unexpectedly became a social media sensation thanks to the photos of his big vegetables and his optimistic anecdotes. Stratford, self-described in his Instagram bio as a “gardener heavy into big veg,” is the star of a collaborative video shoot with Highsnobiety for Gucci’s Off The Grid collection.

Launched last year, Off The Grid is the Italian brand’s more environmentally focused collection and is made mostly of ECONYL, a type of Nylon regenerated from abandoned fishing nets, old carpets, and offcuts.