Is this still Craft?
Das Handwerk, the German craft association, teamed up with Heimat and a selection of our directors to pay homage to the art of craftsmanship.
Portraying the creators of the future, the campaign puts five authentic craftsmen centre stage – brand ambassadors who embody traits of modern craftsmanship. Johan Kramer was challenged to add his distinct visual and narrative style to the portrait of Eric Wrede, who works for a progressive culture around death.
Art by The Low Bros