Daily Paper x adidas x Ajax
Amsterdam is Where We Shine
Watch the highly anticipated second chapter of HALAL’s Daily Paper x adidas x Ajax partnership, Amsterdam is Where We Shine. The new football shirt – and our film – were both inspired by the same thing: East African beadwork and Amsterdam’s diverse cultures and communities. Rogier celebrated the multifaceted and multicultural nature of Amsterdam and its people.
An Amsterdam ode to street culture.