Call of Duty: Modern Warfare III

Makarov Reveal Trailer


Creative Agency


Call of Duty: Modern Warfare III, slated to be released November 10, is a sequel to last year’s record-breaking release. The new campaign utilizes both live-action and VFX animation to remind fans of the series’ main villain: fictitious Vladimir Makarov, a terrorist leader and the grand mastermind behind World War 3.

Set to a remixed version of Just So You Remember by Pusha T and Six Day War by Colonel Bagshot, the film opens with a voiceover from the game’s main protagonist, Captain John Price, as Makarov is walked down the Gulag by guards to deeper solitary confinement. “The danger we face is clear and present. This is not a threat, not an if, but when,” he warns. Creative agency 72andSunny led the campaign, while Salomon Ligthelm directed the trailer.