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Brand New Day

The New Pensionados

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Agency

Springbok

Online pension bank Brand New Day has launched a campaign to create a sense of urgency about pension planning for the generation that needs to start seriously thinking about it. The campaign, titled ‘The New Pensionados’, addresses this issue by showcasing the benefits of having an additional pension fund, posing the question: “Can I live in the future as I do now?”

Andreas Pasvantis directed the campaign film that features a diverse group of new retirees, including figures like Özcan Akyol, Mandy Woelkens, Janine Abbring, and Tommie in de Zorg. These individuals share their personal stories and pension strategies in a way that connects with the audience on a personal level, inviting them to join the ranks of the new pensionados.