Ace & Tate

come as you are



Lotte van Raalte


Ace & Tate launches their first ever film campaign ‘come as you are’. The eyewear brand’s inaugural multi-channel campaign boasts another first with Lotte van Raalte venturing in to the world of video, having directed two short films to support the campaign. Setting the mood for their new visual brand direction, ‘come as you are’ features a group of upcoming Amsterdam-based creatives, intimately shot by our very own Lotte. Putting the spotlight on people and real-life stories is not new to Lotte, who’s always had a very human-centred approach, being inspired by capturing authentic, genuine characters. When the opportunity presented itself dive head first into directing, she beautifully managed to stay true to her visual DNA and signature in this new format.