People

Halal

Menu
Bye Bye Super 8

Johan Kramer

director

Johan Kramer is an advertising icon turned exquisite filmmaker, he is a terrific storyteller who loves the documentary-format.

His first feature-length film was ‘The Other Final’, a documentary about the world’s two lowest ranked national soccer teams, Bhutan and Montserrat, and their match that took place on the same day as the World Cup Final. It won numerous awards at international film festivals including Toronto, Barcelona, Bermuda, Berlin and Avignon. In Holland, it was chosen as the best Sports documentary ever.

His next film project, ‘Sing for Darfur’, premiered at the Tokyo Film Festival and won “Best European Dramatic Feature” at the European Independent Film Festival in 2009.

In 2011, the highly anticipated feature ‘Johan Primero’ arrived in Dutch and Spanish cinemas. A year later, “Bye Bye Super 8” premiered at the Tribeca Film Festial in New York. This sweet documentary short, starring 25 8-year olds, was a farewell to the now obsolete Kodachrome film.

In between his work on long format features, Johan keeps on shooting commercials, quite often with a documentary approach. In his former life, Johan was partner of KesselsKramer, an internationally renowned communications agency. In 2006, Johan left his partnership at KesselsKramer in order to dedicate his time to directing.

More recently Johan picked up photography as well, and not much to anyone’s surprise, he excelled and received much praise for the documentary feel he brings to his images. There is always a sense of intimacy, honesty and purity that has become Johan’s trademark over the years.

Johan is an utter creative at heart, never stands still and is thus also known for creating his own projects. A touching documentary for example, about the stadium speaker of FC Barcelona and a short about Dutch Cycling legend Joop Zoetemelk, are the latest projects to have been created by Johan himself. Recently, Johan curated and art directed exhibitions for several museums and did a children’s book project with his youngest daughter.

Johan is always looking for new stories. Watch this space.

Enquiries

Gijs Determeijer

Media Enquiries

Ine Kim

Follow Johan

Portfolio

Citizen

Citizen

Johan Kramer takes us through the history of the Japanese watch brand Citizen in this special brand film that we made together with Wieden+Kennedy.

commercial

HEMA

HEMA

No scripts, no hidden agenda. Uncensored stories from HEMA for and by its fans

commercial

Ideas - Part 2

Ideas - Part 2

ADCN & HALAL put the spotlight on female creatives in the second part of a mini-series by Johan Kramer focusing on the creative process

commercial

Swisscom

Swisscom

The magic of football captured at its best by Johan Kramer for Swisscom

commercial

Grolsch

Grolsch

Johan Kramer and Fitzroy show character for Grolsch's latest campaign

commercial

ANWB

ANWB

This new campaign for the ANWB brings back magical memories to anyone who ever went on a road trip as a child.

commercial

Eneco

Eneco

Johan directed this impressive 'State-of-the-Union' that was created by Dawn. Starring Pharrell, JR Ewing, Neil Armstrong and many others. Freedom!

commercial

Miele

Miele

Dawn presents a fresh and different campaign film for Miele, where director Johan Kramer zooms in on the person rather than the machine

commercial

T-Mobile

T-Mobile

At Halal, we love to pioneer. On Thursday April 20th, we shot the first (!) ever live-streamed commercials in the Netherlands.

commercial

Let's talk about Johan Kramer

Let's talk about Johan Kramer

A quick introduction to the versatile workstyle of Johan Kramer.

commercial

Coca Cola

Coca Cola

Que sera, sera, whatever will be, will be. A classic football commercial for the biggest brand in the world.

commercial

Ideas

Ideas

During the lead-up to this year's ADCN awards, Johan interviewed various creatives from different agencies on what makes their creative juices flowing.

commercial

Sparta

Sparta

Witness the legendary racing cyclist Joop Zoetemelk, in his last return to the Tour de France, after having completed the race an astonishing 16 times.

commercial, photography

The Voice of Barça

The Voice of Barça

Johan made this charming portrait of Manel Vich, Barcelona's 77-year-old match day announcer. First published on The Green Soccer Journal.

creative direction, fiction, photography

Swisscom

Swisscom

Johan Kramer directed this nostalgic commercial with Tina Turner, showing her hidden Swiss roots.

commercial

DELA

DELA

For this Dutch insurance company we trained 22 fathers to become cameramen and film the birth of their babies. The result is as intimate as it gets.

commercial

LBS

LBS

Johan made this TVC for the Volks- und Raiffeisenbanken celebrating narrow-mindedness.

commercial

FOX Sports

FOX Sports

When Fox Sports entered the Dutch arena they asked the biggest fan in the world to make this epic film celebrating Dutch & European football.

commercial

The Other Final

The Other Final

The Other Final tells the story about a remarkable football game between Montserrat and Bhutan, the two lowest ranked teams in the world.

documentary

FBTO

FBTO

Playing on stereotypes and basic human prejudices, Johan brings that unexpected, unpretentious twist to these six short films for FBTO

commercial

Telenet

Telenet

This new colourful spot is an ode to the imagination of young kids who are entering the exciting digital world for the very first time.

commercial

KRO-NCRV

KRO-NCRV

Everyone has their own story. Public broadcaster KRO-NCRV likes to share these touching, personal stories in their programming as we show in this campaign.

commercial

Hotel Holland

Hotel Holland

Johan did the creative direction for Hotel Holland, a concept built on the romance of rail travel and a smart idea to spread tourists all over Holland.

commercial, creative direction

I'm going to write children's books when I grow up!

I'm going to write children's books when I grow up!

An exhibition and magazine by Johan Kramer and his youngest daughter Lila Shu, about how to become a children’s book author.

photography

Plan Nederland

Plan Nederland

As a father of two, Johan felt a strong urge to participate in making this campaign that focusses on fathers & daughters.

commercial

COPA

COPA

Everyone is focussed on the biggest players of the world, but lesser heroes deserve a COPA too.

commercial

COPA

COPA

Johan Kramer directed this commercial for the true football romantics.

commercial

KPN Bedtime Stories

KPN Bedtime Stories

We shot this commercial for KPN celebrating the art of reading bedtime stories.

commercial

Ben

Ben

Johan Kramer is the creative father of the Ben commercials. His latest and first commercial for the Dutch telecommunicator.

commercial

Bye Bye Super 8

Bye Bye Super 8

This film pays tribute to Kodachrome Super 8 and displays the importance of its existence.

fiction